Revenue leaks hide in disconnected data.
CPG and retail teams lose margin every quarter to pricing gaps, inefficient trade spend, and the inability to see the full commercial picture in one place.
Margin pressure with no visibility
Cost inflation erodes margins while pricing decisions are made in spreadsheets disconnected from real-time trade spend and promo data.
Promo spend with unknown ROI
Trade promotion budgets absorb 15–25% of revenue, yet most teams cannot attribute incremental lift to individual events with confidence.
Fragmented commercial data
Pricing, sell-in, sell-through, and shopper data live in separate systems — making a unified commercial picture nearly impossible.
Unclear volume lift attribution
Cannibalization, base volume, and true incremental lift are rarely separated, causing over-investment in low-performing mechanics.
Six lenses on your commercial performance.
GrowthSignal RGM ingests sell-in, sell-out, pricing, and trade data to deliver actionable intelligence across every RGM lever.
Price Analytics
Track everyday shelf prices, index versus competitors, and flag price gaps that erode volume or compress margin by channel and cluster.
Promo ROI Measurement
Decompose promotional events into baseline, incremental, and cannibalized volume. Score every promotion and build a forward-looking event calendar.
Price Elasticity Modeling
Estimate category-level and SKU-level elasticity from historical sell-out data. Simulate revenue and margin impact before executing a price move.
Trade Spend Optimization
Allocate trade funds by customer, channel, and event type to maximise revenue outcome per dollar invested, with guardrails on minimum margin thresholds.
Assortment Intelligence
Identify range gaps, duplication, and underperforming SKUs across retailers. Model the P&L impact of range simplification or new-item launches.
Channel Profitability
Build a fully loaded P&L by channel and customer — net revenue, trade investment, logistics cost, and contribution margin in one view.
Dashboards built for every commercial audience.
From the CFO scorecard to the category manager's SKU table — every stakeholder gets the view they need without building it from scratch.
Top-line revenue, gross margin %, trade rate, and volume vs. target — all in a single leadership scorecard with period-over-period variance.
Drill from national totals into regional clusters and key accounts. Identify geographic pockets of outperformance or pricing deviation.
Rank every SKU by net revenue contribution, trade investment received, and margin after logistics. Flag tail SKUs and hidden stars.
Model pricing moves, promo mechanics, and trade rate changes with instant P&L impact estimates before committing to a commercial plan.
Where GrowthSignal creates value.
From annual planning to weekly in-flight decisions, GrowthSignal RGM supports the full commercial calendar for CPG and retail teams.
Typical impact
Annual commercial planning
Build price architecture and trade spend plans grounded in elasticity estimates and prior-year ROI data, not spreadsheet intuition.
In-flight promo tracking
Monitor active promotions week by week against forecasted lift. Pause, adjust, or reallocate funds before budget is exhausted.
Pricing corridor management
Enforce minimum and maximum price corridors by channel with automated alerts when shelf prices drift outside agreed thresholds.
Post-event analysis
Reconcile sell-in, sell-out, and shopper data for every promotion. Produce a standardised post-event scorecard for trade reviews.
Range rationalisation
Surface low-velocity SKUs and model the revenue recovery from simplifying range or consolidating pack sizes.
Demand forecasting integration
Feed RGM signals into demand planning — promotional calendars, pricing changes, and assortment moves all flow into volume forecasts automatically.
Explore RGM intelligence.
See how GrowthSignal RGM connects pricing, promotion, and margin data into a single commercial intelligence layer for your team.